Brian Lawley

CEO and Founder of 280 Group

Articles By Brian Lawley
Brian spent many years working on innovative products at world-leading companies, including Digidesign, Apple, Claris, Symantec, and Whistle Communications. Today, he is the CEO and Founder of the 280 Group, which transforms organizations and individuals to perform highly effective product management.

Brian has authored five best-selling Product Management books and is one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded theAIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.