A World Gone Social

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.

In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. Mark Babbitt and Ted Coine, authors of A World Gone Social, share the five keys you need to avoid this fate and lead your organization successfully in this exciting business climate.

Spend an hour with Mark and Ted as they discuss the tools you need to survive -- and thrive -- in the Social Age. Learn why many brands are still getting social wrong and how your organization can avoid that trap and take advantage of a level playing field. Discover how to identify your organization's brand champions and internal advocates and leverage their passion and talent; and enable an OPEN (Ordinary People | Extraordinary Network) circle of collaborators to innovate, solve complex problems and achieve a common goal.

If you enjoyed this video, you may also enjoy our upcoming webinar with Ralph Brandt of RDR Group, as he talks about dealing with incivility and promoting respect at work. A recent study found that 84% of Americans experience some form of incivility — a look, an angry comment, open hostility, and everything in between — on average about 10 times a week. This impacts our brain chemistry and releases cortisol (the fight-or-flight chemical) because we feel threatened, and compromises our ability to think, innovate, and perform well at work. How should we deal with it?

Join Becky Robinson and Ralph Brandt on January 22 at 1 pm (EST) to learn why addressing situations before they get out of control could go a long way in reducing incivility, and how calming our emotions when we overreact strengthens the mature brain and allows us to respond wisely and with respect. Learn more and register here.