How to Attract the Best Talent by Using SEO

Are you a tech-savvy human resource manager? You must have heard about search engine optimisation. However, you might have assumed that it isn’t relevant to you as a recruiter. But the truth is that SEO is critical for the success of any modern business—and that includes recruiting and HR marketing firms.

By creating valuable web content with SEO best practices in mind, you stand a good chance of attracting top talent whenever you post job openings. The primary purpose of SEO is to increase your website visibility in search engines such as Google.

So, do you want to know how to attract the best talent to your business using SEO? Read on to find out.

Utilize the Relevant Job Listing Sites

Your business probably has a business website complete with a career page on it. While this serves as a nice addition to the site, you don’t have to rely on it alone if you are looking to attract the best talent to your business.

In fact, only a few prospective candidates will spend time browsing your official business website for job vacancies. Many job applicants stumble upon exciting career opportunities in various companies via job listing sites.

However, not all job listing sites are created equal. Therefore, if you are asking yourself how to attract talent to a company, you need to establish job listing sites in Google’s first page of search results and start posting your company’s job openings in the various jobseeker boards.

Write Effective Meta Titles and Description

If you are looking to attract the best talent to your business, you need to learn and understand SEO terms. Meta titles and descriptions are essential elements in SEO that can help your career pages rank better in search results.

Therefore, you need to make sure that you start writing meta titles and meta descriptions that will help your career pages rank higher. Make the meta titles rich and compelling. Keep in mind that you are offering something of value, and the only thing you need to do is find ways of selling it to the right people.

Make sure that your meta titles are 70 characters or less, and your meta description is less than 165 characters. Your description can include the job details, location, company name, and a short call-to-action. If you don't know how to write SEO-friendly meta titles and description, consider working with an SEO agency.

Use Relevant Keywords

Sometimes posting your job openings in leading job listing sites doesn’t guarantee you will attract top talent in your industry. Your job vacancies may even fail to show up, since you didn’t optimize them for SEO.

Sit down and anticipate which keywords potential job applicants would most likely use when looking for a specific job, and insert the words in your job posting.

You should also ensure that your job posting is straight to the point and contains all the essential information that potential clients will want to know. Include all information regarding working hours, remuneration, office address, dress code, and other perks that the successful applicant will enjoy.

Make Your Job Opening Posts Shareable

Whenever your content is shared on social media, it helps improve your ranking in search engine results. That is an effective strategy of recruiting and attracting talent in the highly competitive digital space.

Ensure that it’s easy for visitors to share your job openings and other content on social media and you will start to see the results. Integrate social media sharing buttons on your job opening web pages, and you will stop asking yourself why use SEO, since the results will be evident. People are willing to spread the word about your job openings—make it happen!

Create a Recruitment Video

Videos also play a significant role in influencing SEO. Creating recruitment videos and posting them on your official business website or other job listing sites will most likely increase the number of people seeing the job advert.

It will also increase the amount of time that they spend watching the video. The longer people stay on your site, the higher your website will appear in search results. Great videos will also be shared on social media giving you a competitive advantage.