Featured Instigator: David Greer

by  Paula Kiger  |  Meet Lead Change
Featured Instigator: David Greer

This month we are featuring Instigator David Greer. Known as “Coach Greer,” David previously served as co-owner and president of Robelle, where he traveled the world giving a new presentation every year, building Robelle into the world’s leading provider of HP (Hewlett-Packard) 3000 solutions. He is a co-author of The IMAGE/3000 Handbook, the reference work for the HP 3000 IMAGE database management system.

David, who has a Bsc in Computer Science from the University of British Columbia, says his first jobs involved running shipping, receiving, and warehousing for sporting goods wholesalers. While still at university, he joined a young software startup as the first employee after the founders. He spent 20 years building that company, Robelle, into a global software powerhouse. Subsequently, he has been an angel investor, executive, marketer, coach and facilitator, always working with entrepreneurs to help them and their business grow to the next level.

When David reflects on his best professional moments, he cites creating thousands of happy customers who in turn have had massive impact on their organizations and constituents, including their customers. Maybe that drive to create happy customers is why an interviewer once said to him “Are you sure you want this role? You really could be running the place.”

When asked about a leadership lesson he learned from her first job, David replies concisely: “Do what is expected of you.”

The best advice David has ever been given was: Ahead of time, think about an issue, lose sleep about it, do whatever you have to do. Once you’ve made your decision, never look back. Trust your decision and go with it.

On the topic of the most important qualities in leaders, David believes that leaders should focus on helping people to grow into their potential.

When asked about a subject that is not currently taught universally in school but should be, David commented on the importance of education about mindfulness.

Responding to a question about books he has found most helpful for his professional life, David praised In Search of Excellence by Tom Peters and Robert Waterman, Jr.

One of David’s favorite quotes is “Simplicity is prerequisite for reliability” from Edsger W. Dijkstra.

In response to the question “if money were no object, what would you do all day?” David responded, “What I’m doing now.” As a few examples of David’s adventures, check this post about his life history, including what he is doing now and this one about one of his many sailing adventures.

When asked what hashtag he would apply to his life, David shared #LiveTheAdventureNow

Only one of our questions, “What is the most creative solution you’ve ever seen to a problem in life or work?” stumped David. He said, “I’ve lived my life creatively and yet this one stumped me!”

We can relate, David. Rest assured your creativity adds life to the Lead Change Group and we are not stumped if asked, “What does David Greer contribute to Lead Change?”!

Editor’s Note – You may ask, “How does one get chosen to be a featured Instigator?” The answer is simple. If you are already an Instigator, fill out this form and continue to engage with the Lead Change Group on a regular basis. If you are not yet an Instigator, sign up. There are many benefits to being an Instigator – email us if you want more information.


Do you have a question for David? Let him know in the comments!
Photo Credit: Photo Courtesy of David Greer

About The Author

Articles By paula-kiger
Paula believes her Twitter bio says it best: Wife of one, Mom of two, Friend of many. She is a communications professional who provides writing, editing and social media services through Big Green Pen. She was the community manager for the Lead Change Group for two years. Paula has a Master’s Degree in Counseling and Human Systems from Florida State University. She is an active advocate for many causes.  »  View Profile

What People Are Saying

Jane  |  02 Feb 2017  |  Reply

I get to ask a question — so I have often wondered. You travel a lot, plus you sail. How often are you able to mix business with pleasure? One advantage of being an entrepreneur is choosing, but there must be times when you have to create your own adventure since you are engaged in work during the day but have after hours and the travel route to and from your destinations.

David Greer  |  02 Feb 2017  |  Reply

Hi Jane,

What I’ve learned in more than 35 years of travel (personal and professional) is that taxis, airports, hotel rooms, and conference centres look pretty much the same all over the world. If you don’t set aside time to see a place, it doesn’t matter where the travel takes you because you will never experience it.

I’ve made it a personal policy to try as often as possible to book at least one day before and/or one day after an event to go exploring. Not only does this let me see and understand more about a place, it also gives me “thinking time” to either prepare for an event or to digest and integrate what I learned.

In my experience, it is rare for entrepreneurs to do this. I think that is a mistake. You are already taking a lot of time to travel to a place, the incremental cost of one extra day is small in comparison. What I typically hear is “I’m too busy”. If you are that busy, why did you do the trip in the first place?



Jane  |  03 Feb 2017  |  Reply

I knew it! I was sure we would share that same idea of making travel multi-faceted and valuable in every possible way.

David Greer  |  02 Feb 2017  |  Reply

In Paula’s writeup on me, she mentioned my passion for photography. If you want to see further examples of my photography, check out my Flickr photostream:




Jane  |  03 Feb 2017  |  Reply

Great idea. Thank you for sharing.

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