Assertions & Assessments: What Comes After Your “Ass...”?

We all know language is key to leadership.  The subtleties, nuances, intonations, and gestures have profound effects on leaders’ credibility and on organizations’ success.  Yet, while we think about the customers of our products and services, many of us don't think as much about the ‘hearers’ (customers) of our words when it’s our own people. [...] When we make assessments sound like assertions, we lose credibility.  Our people wonder:  “Why is that so?” “How does she or he know that?” “What made him or her draw that conclusion?”

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