Chip Bell

Dr. Chip R. Bell is a customer loyalty and service innovation keynote speaker, trainer, and best-selling author. Working with the late Ron Zemke, he pioneered the concept of Customer Journey Mapping in the late 1980’s—then referred to as Cycle of Service Mapping—and described in their 2003 book, Service Magic. He also created and trademarked Customer Forensics, a process of understanding why customers leave.

Global Gurus ranked Dr. Bell in 2020, for the sixth year in a row, among the top three of keynote speakers in the world for customer service. He has served as consultant or speaker to many Fortune 500 companies.

Dr. Bell has authored numerous national bestselling books including Take Their Breath Away, Customers as Partners, Kaleidoscope, and his newest book, Inside Your Customer’s Imagination released in September 2020.