Be A Mindsetter

Have you ever hoped your message would positively influence another’s behavior, but it didn’t? Have you ever aspired to reset the mindset of a colleague or family member, in hopes of making a sustained, positive impact — only to realize you just didn’t have any tools in your “Mindset Reset” toolbox?

If so, you are not alone. Michael Groban, William Greenwald, and Derek Roberts — authors of the groundbreaking book Be a Mindsetter — found that the vast majority of leaders and organizations around the globe find themselves inadequately prepared to craft and deliver memorable messages in a manner that truly serves to inspire, influence, and impact others. They hear the same feedback from leaders, parents, teachers, coaches, trainers, and clinicians alike: “I want to inspire and change minds… I want to influence behaviors… I want to have a sustained, positive impact on those I serve… I just don’t know how to design and deliver that message!”

Drawing inspiration from this challenge, the authors set out to tackle the “Mindsetter” dilemma head-on. They spent years researching and decoding the science behind the art of how one successfully crafts and delivers memorable and impactful messages. Inspired by cutting-edge brain science and supported by evidenced-based research, they have unpacked the science, stripped out the complexity, and with simplicity in mind designed a model for every form of communicator (i.e., Mindsetter) to leverage.

Set aside an hour this week to listen in as the three authors discuss three (+one) simple, practical steps to take any message and make it memorable and lasting. Discover how YOU can craft and deliver YOUR message in a manner that will truly serve to inspire, influence, and impact others! Based on the latest research in brain science, the method (the 3R-Axiom) is proven in the real world and will change your mindset and behaviour.

If you enjoyed this video, you may also enjoy our upcoming webinar with award-winning entrepreneur and author Bonnie Marcus, considering what the #MeToo movement means for workplace culture and politics. This movement was all over the news, internet, and social media. But what, if any, has its impact been in the workplace?

Join Bonnie and Becky Robinson on September 11th at 1 PM ET to explore the dynamic of office politics, how women can use the tools in the political toolkit to become politically savvy, and what companies can do to help support women in the workplace. Learn more and register here.

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