Friend of a Friend
What if all the advice we’ve heard about networking is wrong? What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?
If you are like most people, you hate networking. Perhaps you think of it as "meeting strangers," maybe at a networking mixer or through introductions. And many of us cringe at the thought. However, research has shown that the most valuable people in your network tend to be people you’ve already met — you just don’t talk to them that often. It’s actually your distant or former contacts who will be the most helpful to you, and many of your best efforts at meeting new people simply serve up the same old opportunities you already have.
Listen in to our conversation with David Burkus, author of Friend of a Friend. In this startling new look at the art and science of networking, you will discover the unexpected secrets that reveal the best ways to grow your career, the types of activities you should be participating in that will actually be beneficial to your network (and a lot more fun than hitting up another mixer), and how to better serve the network that’s already around you. Forget the outdated advice you’ve already heard, and learn how to make use of the hidden networks you already have!
If you enjoyed this video, you may also enjoy our upcoming webinar with award-winning entrepreneur and author Bonnie Marcus, considering what the #MeToo movement means for workplace culture and politics. This movement was all over the news, internet, and social media. But what, if any, has its impact been in the workplace?
Join Bonnie and Becky Robinson on September 11th at 1 PM ET to explore the dynamic of office politics, how women can use the tools in the political toolkit to become politically savvy, and what companies can do to help support women in the workplace. Learn more and register here.
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