Tell the Story: Part 1
One of the most surprising findings from our research into attracting Top Talent was the fact even organizations who were well on their way to creating their own Talent Magnet were often unaware of their need to actually Tell the Story. This lack of focus on getting the word usually stemmed from a few root causes:
- The leader didn’t understand the power of sharing their employee promise.
- The leader didn’t have anyone with the accountability to be the chief storyteller.
- The leader had delegated the “soft issues” like people to someone who was untrained and/or inexperienced.
These factors and others like them highlighted a glaring need in many organizations…
Leaders who hope to build a Talent Magnet must Be Proactive when it comes to sharing their employment promise.
Being proactive begins by creating what Top Talent wants and then telling the world… this is who we are, this is what we do, and this is what we believe. This message will resonate deeply with those whom you hope to attract.
Being proactive also means you are always searching for great people. You must cultivate a recruiting mindset versus a hiring mindset. Those who hire often complain they never have enough people. Those who recruit are continually looking for great people because they can never have enough. They are always ready to offer Top Talent a position in their organization. Their mantra is: Never pass on Top Talent.
Being proactive can also be difficult if you don’t know what you are looking for. Do you know? Have you articulated the specifics traits, characteristics, and skills you want? Clarity regarding the attributes you desire, by role, will make spotting Top Talent easier.
If you want to build a Talent Magnet, don’t wait – initiate. Work with your team to get ahead of the curve. As a consequence, your talent will improve and so will your results.
If you want to raise the level of talent in your organization, Be Proactive and tell your story!