The Age of the Customer
You're operating your business in a time when something is happening that is so momentous it has never happened before. Jim Blasingame identifies it as an epochal marketplace shift that's causing the 10,000-year-old Age of the Seller to be replaced by the Age of the Customer.
Jim is one of the world’s leading experts on small business and entrepreneurship. He is the founder and award-winning host of the nationally syndicated radio program, The Small Business Advocate® Show; a syndicated newspaper columnist and contributor to national publications; and author of multiple bestselling business books, including The Age of the Customer.
Set aside an hour to listen to this global thought leader as he explains how the Age of the Customer is impacting love, trust, emotions, niches, globalization, intellectual property, selling, branding, and even technology—and what is not going to change in this current age. Learn how the two ages currently, but temporarily, exist in parallel universes; how relevance is replacing competitiveness as the coin of the realm; and what you have to do to make this switch to Age of the Customer thinking.
If you enjoyed this video, you may also enjoy our upcoming webinar with Bev Kaye and Julie Winkle-Giulioni, as they discuss the often forgotten but essential Individual Development Planning (IDP) process. For organizations and leaders wishing to transform their development processes into something truly game-changing, the underlying challenge involves replacing perfunctory processes with dynamic and opportunity-filled dialogue. The key is turning the IDP process into an engaging interaction—and maybe even a celebration—that inspires reflection, discovery, exchange of ideas, motivation, and growth.
Join Becky Robinson, Bev Kaye, and Julie Winkle-Giulioni on January 14 at 1 pm (EST) to learn how Individual Development Planning (and the relationships that are the byproduct of it) helps leaders succeed because it actively supports their employees’ success. Learn more and register here.