Why Motivating People Doesn't Work

Regardless of your responsibilities, you will inevitably face an individual or a team who appear unmotivated. Trying to motivate them is frustrating for everyone involved and it just doesn't work.

Susan Fowler—top leadership researcher, consultant, coach, and author of Why Motivating People Doesn’t Work…and What Does—says that you can't actually motivate people: they are already motivated, but generally in superficial and short-term ways. Traditional carrot-and-stick techniques may result in temporary gains, but once the bribe or the threat is gone, people’s commitment flags. And these kinds of techniques make people focus more on the reward or the punishment rather than on their jobs.

On this 2-year anniversary of Susan's book, listen in as she builds upon the latest scientific research on the nature of human motivation, and lays out a tested model and course of action to help leaders increase productivity and engagement, as well as purpose and fulfillment. You will learn the top 5 motivation issues people face, and discover how to guide your people toward increased productivity, deeper engagement, and a profound sense of purpose.

If you enjoyed this video, you may also enjoy our upcoming webinar with Mark Miller. Mark is a business leader, author, and storyteller. He began his Chick-fil-A career over forty years ago as an hourly team member behind the counter of a local restaurant. Since then, he has provided leadership for Corporate Communications, Training and Development, Field Operations, Organizational Effectiveness, and Leadership Development. However, Mark’s influence has not been limited to chicken. He is also an international bestselling author with over one million books in print. His eight books, two coauthored with Ken Blanchard, have been translated into more than twenty-five languages. Mark also travels the world encouraging and equipping leaders to change the world – starting with their own.

You can join Becky Robinson as she talks with Mark about how to create a culture of full engagement. Engagement unleashes untapped potential buried deep within the hearts of your people. An engaged workforce is more creative, more driven, and more enthusiastic about reaching company goals. Find additional webinars here.

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