You Need a Transformational Business Coach
Professional Development
May 24, 2019
John Thurlbeck
Topics
business, coach, Coaching, entrepreneurs, leadership qualities, transformative leader, VUCAWe live in a volatile, uncertain, complex, and ambiguous world.
Today, as cycles of technology, market conditions, and competitive environments continue to accelerate, responding in an agile and flexible fashion to that world requires clarity, more than ever before.
However, how do you get better in the face of increasing complexity?
I would suggest that focusing on how good you are going to be is what matters.
The problem often is, however, that you may not recognise the issues standing in your way — and, if you do, you may not know how to fix them. I worked recently with a client who thought their business was doing fine. It was, but now it has the potential to do even better. I worked with another client planning fast growth for his telecommunications business. He knew what to do, but was not sure he was approaching the tasks needed in the best order.
Whether you think things are going well or you have hit a plateau, or an obstacle seems too high to surmount, that is why every entrepreneur needs a transformational business coach.
Such coaches bring a whole other level of awareness — providing an accurate picture of your reality. They recognise the fundamentals, break them down, and help you build them back again. They support and challenge; they seek the evidence; and they nurture your soul, mind, and spirit.
If you are looking to recruit a transformational business coach — and you should be — here are nine essential qualities to look for.
1. Experience
Look for a depth of knowledge based on failures and successes and accomplishments. I have led small to large enterprises. I have started up companies. I have made many mistakes along the way, and I learned from each one. I have achieved great success for myself and others.
2. Attitude
Primarily, this must be focused on learning, the journey ahead, the ‘big picture’; and where it is coupled with humour and positivity, will be best suited to providing excellent challenge and support.
3. Resilience
They are willing to share the good and the bad in a persistent and determined manner – a coach who continues to learn does not quit. They will evidence resilience and grit and will ensure that you do the same.
4. Expertise in their field
They may have qualifications — among other things, I have a Masters in Management and Organisational Development. However, I have gained more knowledge through over forty years developing individuals, teams, and organisations on a firsthand basis.
5. Connections
An excellent transformational coach can open doors for you. They will know people who can complement what they do. For example, I have a strategic HR partner, and access to a range of networks, including internationally.
6. Accessibility
An excellent transformational coach is available to you in the way you need it – by phone, online, or through face-to-face contact. I am familiar with and use Skype, Zoom, Facebook Live, and other digital platforms. However, I find face-to-face works best, as seeing whole body language better complements what I see in a person’s eyes, face, and upper body online. At times, it might be horses for courses, but being close up and focused is what works best for me.
7. Expectations
An excellent transformational coach ensures both parties are clear about what each other requires and works to ensure those expectations are met each way. They are also unafraid to raise other matters should they feel that this is needed.
8. Love of teaching
An excellent transformational coach will love helping other people. They want to make a massive difference in the lives of their clients. They will move heaven and earth to do what makes that happen. They will also share everything they know to do that.
9. Accountability
I care about how you are doing, and I do not let you become invisible. However, accountability works both ways, and I expect you to follow through with what we discuss. Clients that do not do that, tend not to remain clients for long.
I wish you joy in finding and working with an excellent transformational business coach!
It’s great that you mentioned how using your previous positive and negative experiences can be used to help you improve yourself. My friend is planning on starting a business but has been lacking confidence in his decisions, he could really use someone to help him get started. I think that a CEO coaching course would allow him to hone his leadership tools that will help his company thrive.
Hi Stefan, I am sorry to take so long to respond, and I thank you for your kind remarks. I believe self-reflection is vital to anyone’s career development, whether aided or unaided by a coach. I am also firmly convinced that to take a career decision requires some courage, often a leap of faith, and the support of people who care and love you.
I hope your friend found those and more in good measure!
Have a brilliant week ahead!
Kind regards
John
Thank you for listing the qualities to look for in a business coach. I found it helpful when you said that they should have expertise in their field. My uncle is thinking of getting some coaching for his career.
Hi, Elisabeth
Thank you for your kind comments, and please accept my apologies for the delay in replying to you.
I think it helps if the coach has expertise in their field, and in particular, on how to connect with people.
The context of the client’s situation can be learned quickly by any good coach, but the chemistry between the coach and the client must exist to enable the relationship to flourish and add value to each other.
I hope your uncle found a positive outcome for his situation, and I wish you and him a brilliant week ahead!
Kind regards
John
Hi John, Thanks for sharing this guide to select a good cooperative coach for business coaching. I will follow your tips and hopefully get good suggestions. Keep it up.
I’ll look for transformation coaches that are always available. If they are going to coach me, then I need them a majority of the time. Don’t worry, I will pay for all of those hours.