Appreciation - Our Deepest Craving

What would you say is the deepest need of humans?  Kevin Eikenberry (web, Twitter) posted a very action-oriented entry on his blog this week.  It's titled Our Deepest Craving.  If you agree that appreciation is our deepest craving, what are you doing about it?  His post informs, and challenges us to act on what we know and have a positive impact on people around us.  Check it out!