Are you missing opportunities to build trust?

Are you a trustworthy leader?

You probably answered with a resounding “Yes!” and perhaps a bit of indignation. The subject of one’s trustworthiness is a tricky one — have you ever met anyone who wholeheartedly agreed that they were untrustworthy?

Not many, I’d bet. That’s because people mistakenly equate “trustworthiness” with “personal integrity.” Both attributes are important ingredients to leading with character, but they are not synonymous. When you have leadership integrity, it means that your moral compass is aligned with ethical goals. When you are trustworthy, people have faith that you will do what they expect.

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