This is a guest post from Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert.”
Even though LinkedIn has long been known as a recruiter and job seeker social media site, it is extremely under-utilized as a recruitment search AND marketing source. I think most recruiters still just think of it as a place to source and research candidates. And candidates barely know how to use it, not realizing they can be actively marketing themselves to the recruiters and businesses interested in hiring them.
With the Recruiter Lite membership abolishing messaging to group members, I think it’s more important than even for recruiters, hiring manager and others in Talent Acquisition to make use of LinkedIn free (or cheap) features.
Read more here.…