Feb
06

The Power of Soft

by  Susan Mazza  |  Change Management

scaleThe term “soft” is often used when talking about those things that cannot be measured. In giving them a label alongside “hard,” perhaps we have been attempting to give credibility to those skills we inherently know are both essential and valuable to our success, even though their impact can’t really be proven based on “hard” data.

Yet the very need to distinguish “soft” vs. “hard” speaks to a paradigm that has long revered hard results as the only ones that really matter.

In my article The Power of Soft I delve into the question, “Why do we continue to cling to the language of ‘soft’ vs. ‘hard?'”

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About The Author

Articles By susan-mazza
Susan Mazza works with leaders and their organizations to transform their performance from solid to exceptional as a business consultant, leadership coach and motivational speaker. CEO of Clarus-WORKS, Founder/Author of Random Acts of Leadership™, and Co-Author of The Character-Base Leader, Susan was named one of the Top 100 Thought Leaders by Trust Across America in 2013.  »  View Profile

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