scaleThe term “soft” is often used when talking about those things that cannot be measured. In giving them a label alongside “hard,” perhaps we have been attempting to give credibility to those skills we inherently know are both essential and valuable to our success, even though their impact can’t really be proven based on “hard” data.

Yet the very need to distinguish “soft” vs. “hard” speaks to a paradigm that has long revered hard results as the only ones that really matter.

In my article The Power of Soft I delve into the question, “Why do we continue to cling to the language of ‘soft’ vs. ‘hard?’”

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Susan Mazza
Susan has worked with organizations and individuals around the world for over 25 years in developing relationships that work and producing exceptional results that matter. Passionate about instigating leadership, Susan is a Certified Coach, Speaker and Trainer who develops leaders and supports organizations in changing their culture as the essential foundation for turning their aspirations into their reality. She is a co-author of The Character-Based Leader, as well as the author of the Random Acts of Leadership blog. Connect with her on the Web, Twitter or Linkedin.
Susan Mazza

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