The term “soft” is often used when talking about those things that cannot be measured. In giving them a label alongside “hard,” perhaps we have been attempting to give credibility to those skills we inherently know are both essential and valuable to our success, even though their impact can’t really be proven based on “hard” data.
Yet the very need to distinguish “soft” vs. “hard” speaks to a paradigm that has long revered hard results as the only ones that really matter.
In my article The Power of Soft I delve into the question, “Why do we continue to cling to the language of ‘soft’ vs. ‘hard?'”