For those of you that know me, you know I ask Why a lot (annoyingly so at times!). So that's why (ha!) at BIF9, I loved what Matt Murrie is doing with getting "What If...?" out there - boldly! We all need to ask this more. So the next time you find yourself starting to say "no," try saying "What If..?" instead and thank Matt. "We believe What If…? presents a unique value to people in every corner of the planet, so it is now our mission to grow a community to connect and spread it. This has been tremendously educational for us as we balance between a movement and a business." Read more.