LeadChange Group is where US companies compare HR, payroll and workforce software on verified, dated facts. When a buyer asks to be introduced to a provider, that request can go to you: a company that has already compared its options and asked to hear from vendors like yours.
What a qualified request contains
Every request comes from a person who filled in our matching form, used a work email address and ticked a box agreeing to be contacted about it. You receive:
- Who is buying: first name, work email and company domain, plus a phone number when the buyer gives it to a provider they chose by name.
- Company size: the number of employees, the first filter most sales teams apply.
- Buyer role: whether the person makes or shares the decision, or sits on the evaluation team. People who say they are not buying are never sent.
- What they need: the category, the needs they ticked, the tools they use today, their timeline and the products they were comparing.
- Where they are: the company's US state, or the countries it hires in, where the category's form asks for it.
- Proof of consent: the exact consent text the buyer saw, its version and the time they agreed, plus the page the request came from.
How it works
- Tell us your ideal customer. Categories, company sizes, states and the volume you can take each month. Requests outside those filters are not sent to you.
- We deliver matching requests as they arrive. By email, by a signed webhook (JSON with an HMAC signature) or straight into your CRM: HubSpot, Salesforce Web-to-Lead or a generic form post with a field mapping. We send a test request first.
- You pay the way that fits your sales cycle. One of the three models below, agreed before anything is sent.
Three ways to pay
- Per accepted request: a price per request, set by company size. If a request does not qualify, you return it within 7 days and it is not charged.
- Per signed client: nothing at delivery, a fixed fee for each request that becomes a client, reported by you within the agreed window.
- Revenue share: nothing at delivery, a share of what each referred client pays you, for the months agreed.
Where we agree it, the first requests are a free trial, so you can judge their quality before paying anything.
Where buyers meet you
Buyers reach us from Google while they evaluate: product reviews, pricing pages, alternatives, head-to-head comparisons, cost guides and category shortlists across HCM suites, payroll and benefits, workforce management, talent acquisition, talent management, total rewards, employee experience, global HR, HR compliance and IT and spend management.
These are late-stage searches. In the 28 days to October 16, 2026, Google Search Console recorded LeadChange Group at position 1 in US results for "first advantage pricing", "paycom pros and cons" and "hireright background check cost". A person typing those is close to a decision.
Rankings cannot be bought
This is why buyers trust our shortlists and act on them, and why a request from us is worth more to you. The LeadChange Score is computed from verified facts only. Payments, affiliate commissions and referral fees are never inputs, and an automated test fails our build if the scoring code ever refers to them. Rankings sort by score, then by name. Your ranking does not change whether or not you buy requests.
A vendor cannot:
- pay for a higher score, a better position or a "best for" label;
- review a page or its score before publication;
- ask us to remove accurate, sourced facts.
Links that can earn us money are labeled as sponsored. How we earn money, and how we keep it out of our rankings, is set out in How we make money.
How listings work
- No relationship needed. We research the products buyers in each category compare, whether or not their vendor works with us.
- Public facts only. Prices, plans, features, integrations and certifications come from your own public pages, each with the date it was last checked. See our methodology.
- Neutral language. We describe products in factual, dated terms. Where a product is a weaker fit, we say what it does not offer or publish, or who it is less suited to. See our editorial policy.
Corrections and listing updates
If a fact about your product is wrong or out of date, use the correction request form with the page, the fact and the public page that shows the correct value. We review every request within 5 business days, and a commercial relationship with us changes nothing about how it is handled. To get a new pricing page, certification, trust center or integration list checked, send its public link to partners@leadchangegroup.com.
Frequently asked questions
How much does a request cost?
That depends on the model you choose. Per accepted request, the price depends on the category, the company's size and whether the request is exclusive to you, invoiced monthly in US dollars, net of returns. Per signed client, you pay a fixed fee only for requests that become clients. With a revenue share, you pay an agreed share of what each referred client pays you. The terms are agreed with you before we send anything.
Are requests exclusive?
A request about your own product goes to you alone. A request for a category can be exclusive to one provider or shared with at most three, and you choose which you accept.
What if a request does not qualify?
Return it within 7 days and it is not charged: wrong or unreachable contact details, a duplicate of a request you bought in the last 90 days, a person who says they never asked, or a company outside the filters we agreed. A buyer who chose another provider is not a reason for a return.
How do you handle consent and the TCPA?
Every request carries the exact consent text the buyer agreed to, its version and its timestamp. The consent covers contact by email. Calls and texts are covered only for a vendor the buyer named, and only when they gave a phone number under that wording, so other partners never receive a phone number.
Does buying requests change my ranking?
No. Scores and rankings use verified facts only, by the published methodology, and payments are never an input. Buying requests, or stopping, does not move your product on any page.
How fast can we start?
Once we have your filters and price, we set up delivery and send a test request to check the format. Real requests follow as soon as you confirm the test.
Start a lead partnership
Tell us who you sell to. We reply with the categories and volumes we can send and the price per qualified request.
Request received
Thank you. We reply from partners@leadchangegroup.com within 2 business days with the categories and volumes we can send you, the price per qualified request and a test delivery.