This notice lists every cookie and similar technology (browser storage) used on leadchangegroup.com, who sets it, why, and for how long. It applies to every visitor, wherever you are.
Summary
- Analytics only with your consent. Google Analytics loads, and its cookies are set, only after you choose "Accept all" or turn Analytics on in Cookie settings. Until then, no request is made to Google.
- No advertising cookies. We do not use cookies or trackers for advertising, and we keep Google's advertising features off.
- Strictly necessary technologies run without consent, because the site cannot work securely without them or because you asked for the feature they support.
- Your choice is easy to change. "Reject all" is as easy as "Accept all", and you can change your mind at any time.
Cookie settings
Use the "Cookie settings" link at the bottom of every page, or open cookie settings, to see your current choice and change it. Closing the banner without choosing counts as "Reject all". If your browser sends a Global Privacy Control signal, we treat it as "Reject all" and say so in the banner.
If you withdraw your consent, we stop Google Analytics on the page at once and delete its cookies from your browser. Withdrawing does not affect measurement that took place before. We ask again after 12 months, or sooner if this notice changes what we ask.
Strictly necessary
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
lc_consent | LeadChange Group | Remembers your cookie choice: the policy version, the date, whether Analytics is on, and a random ID that does not identify you | 12 months | Cookie |
lc-consent | LeadChange Group | The same record, kept in your browser's local storage as a backup | Until you change your choice; we ask again after 12 months | Local storage |
lc-match: entries | LeadChange Group | Keeps your answers while you move through the matching form | Until you close the tab | Session storage |
lc_internal | LeadChange Group | Only on LeadChange Group team devices, set when a team member asks for it: marks the device so its visits are excluded from statistics | 400 days, renewed while the device is used | Cookie |
lc-internal, lc-internal-checked | LeadChange Group | Only on LeadChange Group team devices: a copy of the same mark, and when it was last checked | Until the device is removed from the team list | Local storage |
| Cloudflare Turnstile | Cloudflare | Checks that a form submission comes from a person, not a bot. Loads only on the contact step of the matching form and on the corrections form, inside a frame from challenges.cloudflare.com. Cloudflare also processes this data for its own security purposes. | Set and cleared by Cloudflare | Cloudflare's own storage, not on our domain |
__cf_bm, cf_clearance | Cloudflare | Security cookies Cloudflare sets only if its bot protection challenges a request. We have not turned on Cloudflare's Bot Fight Mode, so normally none is set. | __cf_bm: 30 minutes; cf_clearance: while the challenge is valid | Cookie |
Analytics (only with your consent)
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Google (Google Analytics 4) | Distinguishes visitors with a random ID, so we can count visits and see which pages help buyers | 13 months | Cookie |
_ga_4H91WXJ50R | Google (Google Analytics 4) | Keeps the state of your current visit (session) | 13 months | Cookie |
lc-landing | LeadChange Group | Remembers the page where your visit started, the referring page and campaign tags, so a request you submit can record where it came from. Sent to us only if you submit the matching form. | Until you close the tab | Session storage |
Google sets its cookies for 2 years by default; we shorten them to 13 months. Google acts as our service provider (processor) for Google Analytics. Google Analytics does not log or store IP addresses of visitors in the EU, Switzerland or the UK: it uses them only to estimate a coarse location, then discards them. We keep Google signals and advertising features off. We never send Google your name, email address, phone number or anything you type in our forms. With Analytics on, we report which steps of the matching form you reach and, when you submit it, that a request was made, with its software category and qualification score. From the site search box we send the search words only, and never a search that looks like an email address or a phone number.
Cookieless measurement
We also count page views with Cloudflare Web Analytics, which sets no cookie, stores nothing on your device and does not identify you. It runs whatever you choose in the banner, except on LeadChange Group team devices, which are not counted.
How to control cookies in your browser
- Our banner. Use Cookie settings (above) for the choices on this site.
- Browser settings. You can block or delete cookies and site data in your browser. If you block strictly necessary technologies, some features, such as sending the matching form, may not work.
- Google's opt-out. Google offers a browser add-on that blocks Google Analytics on every site.
More information
See our privacy notice for how we handle personal data, including our legal bases and your rights. Questions: privacy@leadchangegroup.com.