Independent research on 266 HR & workforce products. Facts checked against vendors’ official documentation.

We may earn a referral fee. We may earn a referral feeHow we make money

LeadChange Group

Financial Wellness

How Financial Wellness Platforms Are Priced

How financial wellness platforms are priced: the pricing models you will meet, what drives the cost and the fees that are easy to miss.

By LeadChange Research TeamUpdated Based on 4 sources, most recently checked Report an error

How much financial wellness costs

Common pricing models: per employee per month, tiered plans, per module or bundle, and custom quote. Too few vendors publish comparable list prices for us to give a price range; the models and cost drivers below explain what you will be quoted.

How many employees does your company have?

Some products only serve certain team sizes: those that do not fit yours drop out.

Pricing models explained

  • Per employee per month. Charged per eligible employee, usually billed annually, the most common model.
  • Tiered plans. Education and tools in base plans, with one-on-one coaching or specialist topics in higher tiers.
  • Per module or bundle. Financial wellness bundled with retirement plan services, benefits platforms or wellbeing programs.
  • Custom quote. Large and multi-country programs, and coaching-heavy programs, are quoted individually.

Extra and hidden costs

  • Your Money Line

    Identity protection add-on, Single sign-on add-on1

  • BrightPlan

    Premium Programs are add-ons to the core program, An employee who leaves the employer may keep BrightPlan for no more than $20 a month2

  • Best Money Moves

    Credit scores, Access to Money Coaches, Access to Financial Advisors3

  • Enrich

    White-labeling, One-on-one coaching, Custom content, Events and on-site presentations4

What drives the price

  • Number of eligible employees
  • Access to one-on-one coaching and its limits
  • Specialist topics such as student loans or equity compensation
  • Languages and countries covered
  • Integration with benefits and retirement plan providers
  • Communication and launch support

Fees to ask about before you sign:

  • Session caps that require upgrades when demand grows
  • Internal time to promote the program
  • Overlap with tools your retirement plan provider already includes
  • Separate fees for spouses or partners
  • Costs of benefit changes the program encourages, such as higher matching participation

Frequently asked questions

Do financial wellness platforms publish their prices?

Of the 8 financial wellness platforms we track, 0 publish a list price we can compare at 25 employees and 8 are quote-only (Best Money Moves, BrightPlan, Enrich, Financial Finesse, and 4 more).

How this page was made

  • What it is built from

    4 verified facts, each checked against the vendor's own pages or another primary source, most recently on Nov 8, 2026.

  • Method

    Scored and compared with the LeadChange methodology, version 1.5. Read the methodology

  • Independent review

    Not reviewed yet by our independent reviewer. How we review

  • Hands-on testing

    We have not tested these products hands-on: this page uses public information only.

  • Who made it

    The LeadChange Research Team, following a written research process. No named expert has reviewed this page. About us

  • Independence and errors

    Who pays us never changes a score or a rank. If something here is wrong, tell us and we correct it publicly. Request a correction

Compare financial wellness pricing for your team

Answer a few quick questions about your team and needs to see the products that fit, with their list prices.

LeadChange may earn a fee when you request pricing through our site or follow a sponsored link. Rankings never depend on whether a vendor pays us.We may earn a fee.

Compare pricing

Sources

The 4 pages this page's facts come from, with the day we last checked each one. The numbers beside the figures above link here.

Quotes from the sources
  1. Your Money Line yourmoneyline.com/pricing“Available as an add-on: Identity Protection Protect your financial health with personal identity monitoring, $1M of insurance, and identity restoration services. Single Sign-On Build on our bank-level security with enterprise-friendly authentication via SSO”
  2. BrightPlan brightplan.com/wp-content/uploads/2026.06_BrightPlan_ADV_Part_2A.pdf“In the event an employee leaves the employer they may opt to remain a client of BrightPlan and pay the Subscription Fee which is no more than $20 each month.”
  3. Best Money Moves bestmoneymoves.com/faqs“Credit scores and access to our Money Coaches and Financial Advisors are upgrades.”
  4. Enrich enrich.org/company/faq“We'll discuss additional services like white-labeling, coaching, custom content, and events during the sales process to build the right solution for you.”