Firstup Review
Firstup is a workforce communications platform for large organizations: targeted campaigns across email, a mobile app, an intranet hub and digital signage, with re-targeting, required acknowledgments and employee journeys.
- Company size
- Enterprises
- Pricing model
- Quote only
- Deployment
- Cloud
Best for
- Large employers that need policy and safety messages acknowledged across frontline shifts
- Communications teams that run multi-step campaigns and employee journeys
- Organizations on Workday, ServiceNow, SAP or Dayforce that want HR data to drive targeting
Not ideal for
- Small and mid-size companies looking for a self-serve plan
- Buyers who need ISO 27001 documented by the vendor
How we evaluated Firstup
This review rests on 18 facts checked against Firstup’s official pricing pages and documentation, most recently on . We did not test the product hands-on: the score and the pros and cons use only those verified facts, as our methodology explains, and third-party ratings are quoted, never scored.
Our verdict
Firstup is a workforce communications platform from San Francisco, formed from SocialChorus and Dynamic Signal and built for large organizations with frontline staff. It plans and targets campaigns across email, a mobile app, an intranet hub and digital signage, re-targets people who missed a message and tracks required acknowledgments. It is SOC 2 Type 2 compliant; prices are quoted.
Strengths
Campaigns that follow up
Messages that are missed are re-targeted automatically, and email campaigns can require acknowledgment with auto follow-ups.
Evidence: Key features: Universal Employee Profile from people systems and behavior data, Automatic re-targeting of missed messages, Required acknowledgments with auto follow-ups, Campaign calendar, Polls and employee posts, Delivery into third-party SaaS and digital signage
Every channel from one place
One publish reaches email, the mobile app, the intranet hub, other apps and digital signage.
Evidence: Multi-channel delivery: Yes
HR data drives targeting
Profiles combine HRIS, Active Directory and behavior data, synced through REST APIs, SCIM or flat files.
Evidence: Directory sync: Yes
Employee journeys
A no-code builder sequences messages from dates and data changes, such as a first day of work or open enrollment.
Weaknesses
Quote-only pricing
Packages are listed without prices, so cost is known only after a sales conversation.
Evidence: Price transparency: Quote only
Intranet is an add-on
Full intranet capabilities are added to a package rather than included, so it is less suited to buyers who want an intranet first.
Evidence: Pricing page: firstup.io
Price at a glance
Pricing model
Quote only
Quick answers
- How much does Firstup cost?
- Firstup does not publish prices. Its pricing page lists Essential, Professional and Premier packages, with intranet capabilities as an add-on, and the sales team quotes the mix you need.Based on Price transparency: Quote only
- Is Firstup the same as SocialChorus?
- Yes. Firstup is the company formed when SocialChorus joined forces with Dynamic Signal. Sumeru Equity Partners became SocialChorus' majority shareholder in 2020.Based on Ownership: Private equity-backed
- Is Firstup SOC 2 compliant?
- Yes. Firstup states it is SOC 2 Type 2 compliant and GDPR compliant as a data processor, with SAML single sign-on and data hosted on Amazon Web Services.Based on SOC 2 Type II: Yes
- Can Firstup require employees to acknowledge a message?
- Yes. Email campaigns can require acknowledgment for training, policy sign-off and compliance updates, and Firstup tracks opens, clicks and acknowledgments.Based on Read and acknowledgment tracking: Yes
Coverage of core internal communications capabilities
Each core capability we evaluate in Internal Communications, checked against Firstup’s own documentation. “Not verified yet” means we have not confirmed it either way, not that it is missing.
9 verified of 11 core capabilities
Internal Communications
- Multi-channel delivery
- Audience targeting
- Read and acknowledgment tracking
- Engagement analytics
- Two-way communication
- Content creation and approval · not verified yet
- Directory sync
- Send scheduling
- Language and accessibility
- Privacy and consent · not verified yet
- Emergency alerts
Specifications
Pricing
- Price transparency
- Quote only
Product
- Modules
- Employee app, Employee email, Employee intranet, Digital signage, Journey orchestration, Engagement insights, AI search
- Mobile apps
- iOS
- AI features
- AI Search with natural-language answers, AI content generation and tone adjustment, Intelligent delivery by channel and time, Sentiment analysis
Integrations
- Open API
- Yes
- API type
- REST
Support
- Support channels
- Strategic advisors, client engineers, engagement managers, training
Firstup integrations
Native integrations
Firstup integration coverage
The 10 apps that internal communications products document most often, and whether Firstup documents each.
4 of the 10 most-connected apps documented by Firstup; median of the 9 products compared: 6
- Microsoft Teams · documented by 7 of 9
- Workday · documented by 7 of 9
- Google Workspace · documented by 6 of 9
- Slack · documented by 6 of 9
- ServiceNow · documented by 5 of 9
- Microsoft 365 · documented by 4 of 9
- Okta · documented by 4 of 9
- SharePoint · documented by 4 of 9
- BambooHR · documented by 2 of 9
- Salesforce · documented by 2 of 9
Integrations each vendor documents (native, marketplace, Zapier or API), 9 live internal communications products. Not documented does not mean not possible.
Where it ranks
- #2 of 7 scoredInternal Communications
- #6 of 7 scoredEmployee Intranet
- #5 of 6 scoredEmployee Intranet for Enterprises
- #1 of 7 scoredInternal Communications for Enterprises
Firstup alternatives
Security and compliance
- SOC 2 Type IIYes
- GDPR programYes
- Single sign-onSAML
- SCIM provisioningYes
About Firstup
- Headquarters
- San Francisco, California, US
- Ownership
- Private equity-backed
Official profiles
Firstup: frequently asked questions
What does Firstup integrate with?
Firstup integrates with Microsoft Teams, SharePoint and Outlook, Workday, ServiceNow, SAP and Dayforce, and supports REST APIs, SCIM and flat-file transfer for HR data.
What is Firstup used for?
Firstup is an internal communications product built for enterprises. Its modules include Employee app, Employee email, Employee intranet, Digital signage, and 3 more.
Is Firstup legit?
Firstup is sold by the company of the same name, which is headquartered in San Francisco, California, US and is backed by private equity. Firstup states that it holds a current SOC 2 Type II report.
What are the best alternatives to Firstup?
In our internal communications ranking, the highest-scored products other than Firstup are Simpplr, Connecteam, and Staffbase. Compared side by side, by reason to switch: Firstup alternatives.
What are the pros and cons of Firstup?
Strengths documented on the vendor’s own pages: campaigns that follow up, every channel from one place, and HR data drives targeting. It is less suited to small and mid-size companies looking for a self-serve plan and buyers who need ISO 27001 documented by the vendor.
Does Firstup have an API?
Yes. Firstup offers an open API (REST) to customers.
Does Firstup have a mobile app?
Yes. Firstup lists mobile apps: iOS.
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