HealthEquity
Best HealthEquity Alternatives
8 products that do the same job as HealthEquity, with similarity scores and published prices.
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HealthEquity alternatives, closest first
BPASSimilarity 100
CobraHelpSimilarity 100
WEXSimilarity 100
Alternatives by reason for switching
Published price
From $29.95 a month at 25 employees (starting price); HealthEquity does not publish comparable prices.
$29.95/mo flat up to 35 employees, then $0.85/employee/mo1
Higher LeadChange Score
7.7/10 in COBRA Administration vs 6.4 for HealthEquity; COBRAGuard (9.6), listed above for another reason, score higher still.
HealthEquity alternatives, closest first
Products built for the same job come first, then products that also cover it, each group by similarity: the share of categories (50%), company sizes served (30%) and pricing model (20%) a product shares with HealthEquity.
Built for the same job
BPAS
vs HealthEquity: BPAS: quote-only; HealthEquity: quote-only. COBRA Administration score 7.7 vs 6.4.
Similarity100 of 100CobraHelp
vs HealthEquity: CobraHelp: quote-only; HealthEquity: quote-only. COBRA Administration score 5.2 vs 6.4.
Similarity100 of 100WEX
vs HealthEquity: WEX: quote-only; HealthEquity: quote-only. Not scored yet in COBRA Administration; HealthEquity scores 6.4.
Similarity100 of 100
COBRAGuard
vs HealthEquity: COBRAGuard: from $29.95/mo; HealthEquity: quote-only. COBRA Administration score 9.6 vs 6.4.
Similarity80 of 100From $29.95/mo flat up to 35 employees, then $0.85/employee/mo1
Ameriflex
vs HealthEquity: Ameriflex: quote-only; HealthEquity: quote-only. COBRA Administration score 7.0 vs 6.4.
Similarity70 of 100
Employee Benefits Corporation
vs HealthEquity: Employee Benefits Corporation: quote-only; HealthEquity: quote-only. Not scored yet in COBRA Administration; HealthEquity scores 6.4.
What Employee Benefits Corporation costs
Similarity70 of 100
Also cover what HealthEquity does
Paycom
vs HealthEquity: Paycom: quote-only; HealthEquity: quote-only. Not scored yet in COBRA Administration; HealthEquity scores 6.4.
Similarity57 of 100
Rippling
vs HealthEquity: Rippling: prices published for other plans; HealthEquity: quote-only. COBRA Administration score 5.3 vs 6.4.
Similarity40 of 100
Why buyers look beyond HealthEquity
No published fee
Pricing comes with a proposal after a demo.
State continuation documented for Minnesota
Its help center documents Minnesota state continuation; other states are not listed.
HealthEquity vs its closest alternatives
| Product | Score | Published price | State continuation | Online elections | Premium collection | Carrier updates | Participant support hours |
|---|---|---|---|---|---|---|---|
 HealthEquity2–5 | 6.4 | Quote only | Yes | Yes | Yes | Yes | COBRA and direct bill line Monday-Friday 7am-7pm CT |
| BPAS6 | 7.7 | Quote only | No | Yes | Yes | Yes | Participant service Monday-Friday 8 am-8 pm ET |
| CobraHelp7–10 | 5.2 | Quote only | Yes | Not published | Yes | Yes | Monday-Thursday 7:30 AM-4:30 PM, Friday 8:00 AM-2:00 PM |
| WEX11,12 | Not scored | Quote only | Not published | Yes | Yes | Not published | Participants Monday-Friday 6am-9pm CST; employers Monday-Friday 7am-7pm CST |
| COBRAGuard1,13 | 9.6 | $29.95/mo flat up to 35 employees, then $0.85/employee/mo | Not published | Yes | Yes | Yes | Employer and participant phone support 8 a.m.-5 p.m. CDT, Monday-Friday |
| Ameriflex14–19 | 7.0 | Quote only | Yes | Yes | Yes | Yes | Employers and producers Monday-Friday 7:30 AM-4:30 PM CST; participants Monday-Friday 7:00 AM-8:00 PM and Saturday 9:00 AM-1:00 PM CST |
| Employee Benefits Corporation20–22 | Not scored | Quote only | Yes | Yes | Yes | Yes | Participant services 7:00 a.m.-7:00 p.m. CT, client services 7:00 a.m.-5:00 p.m. CT, Monday-Friday |
| Paycom23,24Primarily HCM software; COBRA administration module is secondary · Scored 6.5/10 in HCM Software on its own page | Not scored | Quote only | Not published | Yes | Yes | Yes | Not published |
Alternatives to similar products
Frequently asked questions
What are the best alternatives to HealthEquity?
Among products built for the same job in COBRA Administration, the closest to HealthEquity are BPAS, CobraHelp, and WEX, by the categories, company sizes and pricing model they share. BPAS vs HealthEquity: BPAS: quote-only; HealthEquity: quote-only. COBRA Administration score 7.7 vs 6.4.
Which COBRA administration alternative to HealthEquity has the lowest published price?
COBRAGuard: From $29.95 a month at 25 employees (starting price); HealthEquity does not publish comparable prices.
Which HealthEquity alternatives publish their prices?
Of the alternatives to HealthEquity, COBRAGuard and Rippling publish list prices for at least one plan. HealthEquity prices by quote.
Which HealthEquity alternative scores highest?
COBRAGuard scores highest at 9.6/10; HealthEquity scores 6.4. Closest to HealthEquity: BPAS (7.7).
Why do teams look for HealthEquity alternatives?
The fit limits documented for HealthEquity: no published fee and state continuation documented for Minnesota. The “Why buyers look beyond HealthEquity” section explains each one from its source.
How this page was made
What it is built from
20 verified facts, each checked against the vendor's own pages or another primary source, most recently on Nov 10, 2026.
Method
Scored and compared with the LeadChange methodology, version 1.5. Read the methodology
Independent review
Our independent review of Nov 7, 2026 asked for changes. How we review
Hands-on testing
We have not tested HealthEquity hands-on: this page uses public information only.
Who made it
The LeadChange Research Team, following a written research process. No named expert has reviewed this page. About us
Independence and errors
Who pays us never changes a score or a rank. If something here is wrong, tell us and we correct it publicly. Request a correction
Switching from HealthEquity?
Tell us why you’re leaving and when your contract ends, and see the alternatives that fit, with verified evidence for what you need, ranked without regard to who pays us.
Sources
The 25 pages this page's facts come from. The date beside each is our last check of the facts taken from it (the oldest, when they differ). The numbers beside the figures above link here.
Quotes from the sources
- COBRAGuard cobraguard.net/pricing/dlpdf.php?Lives=0&Term=2“Base Charge Per COBRA Eligible Employee $1.50 $0.85 Minimum Monthly Fee $39.95 $29.95”
- HealthEquity healthequity.com/cobra“Discover how we make COBRA compliance easier than ever.”
- HealthEquity healthequity.com/service/articles/13381169-minnesota-state-continuation-faqs
- HealthEquity healthequity.com/help-center/articles/5314348-cobra-getting-started
- HealthEquity healthequity.com/contact“COBRA and direct bill 877.722.2667 Mon-Fri: 7am-7pm CT”
- BPAS toolbox.bpas.com/wp-content/uploads/COBRAProposal2026.pdf“A signed Service Agreement detailing plan dates, needs, and contract information between BPAS and the client” “available Monday through Friday from 8 am to 8 pm ET”
- CobraHelp mycobrahelp.com/who-we-help/small-businesses“Discuss Your COBRA Requirements”
- CobraHelp mycobrahelp.com/services/state-continuation-administration
- CobraHelp mycobrahelp.com/services/cobra-administration
- CobraHelp mycobrahelp.com/contact“Mon: 7:30AM to 4:30PM”
- WEX wexinc.com/products/employee-benefits/cobra“Request a demo of our Benefits solution”
- WEX customer.wexinc.com/contact/benefits“Available Monday-Friday, 6am-9pm CST, with the exception of some major holidays.”
- COBRAGuard cobraguard.net/how-it-works“We're available to assist you between 8 a.m. and 5 p.m. CDT, Monday through Friday.”
- Ameriflex myameriflex.crunch.help/en/new-cobra-platform/cobra-processing-fee“The Employer COBRA Processing Fee applies according to the terms of your current Ameriflex service agreement.”
- Ameriflex myameriflex.com/resources/guides/cobra-ultimate-guide
- myameriflex.crunch.help myameriflex.crunch.help/en/new-cobra-platform/make-a-cobra-election-new-platform
- myameriflex.crunch.help myameriflex.crunch.help/en/new-cobra-platform/make-a-cobra-premium-payment-in-the-participant-portal
- myameriflex.crunch.help myameriflex.crunch.help/en/new-cobra-platform/should-the-participant-stop-paying-their-cobra-premiums-does-ameriflex-notify-the-carrier-new-platform
- Ameriflex myameriflex.com/contact-2“Available Monday – Friday: 7:00 AM to 8:00 PM and Saturday: 9:00 AM to 1:00 PM CST Clients & Producers: 844.423.4636 Available Monday – Friday: 7:30 AM to 4:30 PM CST”
- Employee Benefits Corporation ebcflex.com/wp-content/uploads/2020/11/COBRA-Product-Sheet_S7-9026.pdf“Contact Us www.ebcflex.com (800) 346-2126”
- Employee Benefits Corporation ebcflex.com/cobrasolution
- Employee Benefits Corporation ebcflex.com/contactus“Participant Services: 7:00 a.m. – 7:00 p.m. Central time”
- Paycom Paycom pricing (Paycom)“Paycom provides customized pricing, so organizations pay only for what they need.”
- Paycom paycom.com/software/cobra-administration
- Rippling rippling.com/solutions/small-businesses“Starting at $8 per user per month ... Plus, a $40 per month base fee. Contact us today to get a free quote.” “Rippling's small business plans start at $8 per user per month for payroll. The final cost depends on which other products you add, such as benefits administration, time and attendance, or IT device management.”