The short answer
Gusto is a US payroll, benefits and HR platform for small businesses, with every plan priced on its site from $49 a month plus $6 per person. Rippling publishes a small-business payroll price of $40 a month plus $8 per user, and quotes its other HR, IT and finance products on top.
LeadChange Score: editorial assessment based on public information.
Gusto wins 1Rippling wins 21 tie
| Dimension | Gusto | Rippling |
|---|---|---|
| PricingGusto publishes all its plans, from $49 a month plus $6 per person on Simple. Rippling publishes only a small-business payroll starting price of $40 a month plus $8 per user; benefits, time tracking and IT products are priced on top. On payroll alone, Rippling's list price is lower up to four employees and Gusto's from five. | $180/mo + $22/employee/mo (Premium plan) | Partly published |
| IntegrationsRippling states 650 native integrations; Gusto's App Directory lists 153. Both document a REST API and webhooks. 650 | 153 native | 650 native |
| Fit and supportGusto lists small businesses as its segment and offers phone, email and chat support on weekdays. Rippling serves small, mid-market and enterprise companies and puts most small businesses live in 1–3 weeks. Small businesses | Small businesses | Small businesses, mid-market companies, enterprises |
| SecurityRippling publishes a SOC 2 Type 2 report and ISO 27001 certification, plus SSO and SCIM. Gusto offers SSO and is less suited to buyers who need a named certification list from the vendor's own pages. Yes | None verified | SOC 2, ISO 27001, GDPR |
| Attribute | Gusto | Rippling |
|---|---|---|
| Price transparency | Published | Partly published |
| Free trial | ||
| Best for | Small businesses | Small businesses, mid-market companies, enterprises |
| Mobile apps | iOS (Gusto Mobile), Android (Gusto Mobile) | iOS, Android |
| Native integrations | 153 | 650 |
| Support channels | Phone, email, chat, online help center, dedicated account partner (Premium) | Chat, email, phone |
| Founded | 2012 | 2016 |
| Attribute | Gusto | Rippling |
|---|---|---|
| Pricing model | Base fee + per employee | Base fee + per employee |
| Minimum employees | 1 | 1 |
| Deployment | Cloud | Cloud |
| Open API | ||
| Webhooks | ||
| Single sign-on | ||
| Automatic tax filing | ||
| Contractor payments | ||
| Headquarters | San Francisco, California, US | San Francisco, California, US |
| Ownership | Private | Private |
Pricing. Gusto publishes all its plans, from $49 a month plus $6 per person on Simple. Rippling publishes only a small-business payroll starting price of $40 a month plus $8 per user; benefits, time tracking and IT products are priced on top. On payroll alone, Rippling's list price is lower up to four employees and Gusto's from five.
Capabilities. Both run US payroll with automatic tax filing and unlimited pay runs. Rippling adds identity, device management, corporate cards, expenses and custom apps on the same employee record. Gusto stays focused on payroll, benefits, time and HR.
Integrations. Rippling states 650 native integrations; Gusto's App Directory lists 153. Both document a REST API and webhooks.
Fit and support. Gusto lists small businesses as its segment and offers phone, email and chat support on weekdays. Rippling serves small, mid-market and enterprise companies and puts most small businesses live in 1–3 weeks.
Security. Rippling publishes a SOC 2 Type 2 report and ISO 27001 certification, plus SSO and SCIM. Gusto offers SSO and is less suited to buyers who need a named certification list from the vendor's own pages.
BambooHR has the highest LeadChange Score in HRIS Software after excluding these two (9.1/10).
From $250/mo flat up to 25 employees, then $10.25/employee/mo
For payroll alone, from five employees up, yes. Gusto Simple costs $49 a month plus $6 per person; Rippling's small-business payroll starts at $40 a month plus $8 per user. At 10 employees that is $109 against $120 a month at list price, and Rippling's other products are priced on top.
Gusto is built for small businesses and shows every plan price. Rippling also serves small businesses and suits one that wants IT, device and spend tools on the same platform as payroll.
No. Gusto runs payroll for US employees only, with a separate add-on that pays contractors abroad. Rippling lists payroll and contractor payments in 185+ countries.
Gusto lists no free trial of its payroll plans. Rippling's 14-day free trial covers its IT products only, not HR or payroll.
Yes. Slack is among the integrations both vendors list.
Only Gusto states HIPAA (BAA). Only Rippling states SOC 2 Type II, ISO 27001, and GDPR.
Your team size, what matters most and your role: see which one fits more of your answers, from verified facts and list prices. Then, if you like, ask to hear from both.
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What the LeadChange Score means
A 0–10 editorial assessment built only from verified facts, across six weighted dimensions: capabilities, pricing, integrations, security, fit and support, and data confidence.
Payments, commissions and lead fees are never inputs.
