Principal Financial Group
Best Principal Financial Group Alternatives
6 products that do the same job as Principal Financial Group, matched to the reason you might switch, with similarity scores and published prices.
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Alternatives by reason for switching
Lower published price
$100 a month at 25 employees vs $295 for Principal Financial Group.
$100/mo
Published pricing
Principal Financial Group alternatives, closest first
Products built for the same job come first, then products that also cover it, each group by similarity: the share of categories (50%), company sizes served (30%) and pricing model (20%) a product shares with Principal Financial Group.

Betterment at Work
vs Principal Financial Group: $225 vs $295 a month at 25 employees.
Fidelity Workplace Investing
vs Principal Financial Group: $100 vs $295 a month at 25 employees.

Human Interest
vs Principal Financial Group: $205 vs $295 a month at 25 employees.
Vanguard Workplace Solutions
vs Principal Financial Group: No list price or score published for both Vanguard Workplace Solutions and Principal Financial Group yet.
Similarity90 of 100Empower
vs Principal Financial Group: No list price or score published for both Empower and Principal Financial Group yet.
Similarity80 of 100
Paychex Retirement Services
vs Principal Financial Group: No list price or score published for both Paychex Retirement Services and Principal Financial Group yet.
Similarity80 of 100
Why buyers look beyond Principal Financial Group
Fees on top of recordkeeping
Custodial, investment, financial professional and TPA fees are additional.
Setup fee for bundled plans
Bundled Simply Retirement plans carry a $500 one-time setup fee.
Principal Financial Group vs its closest alternatives
| Product | Score | Starting base fee | Pricing model | SOC 2 Type II | Mobile apps |
|---|---|---|---|---|---|
| Principal Financial Group | Not scored | $145/mo | Base fee + per employee | Not verified | Not verified |
![]() | 7.9 | $100/mo | Base fee + per employee | ||
| Fidelity Workplace Investing | 7.7 | $100/mo | Base fee + per employee | Not verified | NetBenefits (web and mobile app) |
![]() | 9.4 | $80/mo | Base fee + per employee | Not verified | |
| Vanguard Workplace Solutions | Not scored | Not verified | Base fee + per employee | Not verified | Not verified |
| Empower | Not scored | Not verified | Not verified | ||
![]() | Not scored | Not verified | Quote only |
Alternatives to similar products
Frequently asked questions
What are the best alternatives to Principal Financial Group?
The closest alternatives to Principal Financial Group in 401(k) Providers are Betterment at Work (90% similar), Fidelity Workplace Investing (90% similar), and Human Interest (90% similar), by the categories, company sizes and pricing model they share. Betterment at Work vs Principal Financial Group: $225 vs $295 a month at 25 employees.
What is a cheaper alternative to Principal Financial Group?
Fidelity Workplace Investing: $100 a month at 25 employees vs $295 for Principal Financial Group.
Which Principal Financial Group alternatives publish their prices?
Of the alternatives to Principal Financial Group, Betterment at Work, Fidelity Workplace Investing, Human Interest, and Vanguard Workplace Solutions publish list prices for at least one plan. Principal Financial Group publishes part of its pricing.
Which Principal Financial Group alternative scores highest?
Human Interest (90% similar to Principal Financial Group), with a LeadChange Score of 9.4/10 in 401(k) Providers, among the 3 closest alternatives. For small businesses, Betterment at Work (7.9/10) is the top-scored alternative that lists them as a target.
Why do teams look for Principal Financial Group alternatives?
The fit limits documented for Principal Financial Group: fees on top of recordkeeping and setup fee for bundled plans. The “Why buyers look beyond Principal Financial Group” section explains each one from its source.
Which Principal Financial Group alternatives integrate with Paylocity?
Fidelity Workplace Investing and Human Interest list Paylocity among their notable integrations, like Principal Financial Group.
Switching from Principal Financial Group?
Tell us why you’re leaving and when your contract ends, and see the alternatives that fit, with verified evidence for what you need, ranked without regard to who pays us.