CoAdvantage Review
by CoAd (CoAdvantage and PrimePay)
CoAd, which unites CoAdvantage and PrimePay, sells DIY payroll plans from $55 per month plus $5 per employee and quote-based PEO services for small businesses.
- Company size
- Small businesses, mid-market companies2
- Pricing model
- Base fee + per employee1
- Integrations
- 433
Best for
- Small businesses wanting public monthly payroll pricing with a path to PEO
- Teams who want an on-demand HR advisor in a payroll plan
- Employers who want month-to-month billing with a 30-day money-back guarantee
Not ideal for
- Buyers who need published PEO pricing
- Multi-state employers on Base, where extra states cost more
How we evaluated CoAdvantage
This review rests on the 20 facts this page shows, each checked against the source listed under “Sources”, most recently on . We did not test the product hands-on: the score uses only those verified facts, as our methodology explains; third-party ratings, where we quote them, never count in the score.
Our verdict
CoAd, which unites CoAdvantage and PrimePay, publishes DIY payroll plans at $55 plus $5 per employee (Base) and $85 plus $6 (Pro), billed monthly, while its PEO is quote-only. The trade-off is that PEO pricing is not public and several services are paid add-ons.
Strengths
Public payroll plan pricing
Base is $55 plus $5 per employee and Pro is $85 plus $6, billed monthly with no setup fees.
Evidence: Contract term: Monthly1
Unlimited runs and tax filing
Base includes unlimited payroll runs and federal plus single-state payroll tax filing, with multi-state filing in Pro.
Evidence: Unlimited payroll runs: Yes1
Range from DIY to PEO
CoAd offers DIY payroll, an expert-assist tier with an HR advisor, Custom packages with a named advisor, and a co-employment PEO.
Evidence
Modules: PEO, Payroll, HCM, HR Compliance, Employee Benefits, Benefits Administration, Risk Management, Time & Attendance, Talent Acquisition4
30-day money-back guarantee
All platform plans include a 30-day money-back guarantee and monthly billing.
Evidence: Pricing page: coad.com1
Weaknesses
PEO pricing is quote-only
Published prices cover the Base and Pro payroll plans; the PEO and Custom plans are 'Talk to us'.
Evidence: Price transparency: Partly published1
Several services cost extra
On the Base and Pro payroll plans, next day direct deposit, W-2s, workers’ comp and dedicated support are add-ons, and additional states can be added on Base for $7.50, up to 4 states (billing unit not stated).
Evidence
Extra costs: Additional states for payroll tax filing: $7.50, up to 4 states (Base; unit as published), Add-ons listed without published prices: next day direct deposit, electronic W-2s, printed W-2s and 1099, managed payroll, dedicated support, priority support, Add-ons listed without published prices: course catalog, additional courses, digital and physical labor law posters, applicant tracking system, cyber insurance, Workers' compensation insurance is an add-on on Base and Pro1
Price at a glance
CoAdvantage cost at 10 to 100 employees
- Base$55/mo base + $5/employee/mo
- Pro$85/mo base + $6/employee/mo
| Employees | Base | Pro |
|---|---|---|
| 10 | $105/mo | $145/mo |
| 25 | $180/mo | $235/mo |
| 50 | $305/mo | $385/mo |
| 100 | $555/mo | $685/mo |
Monthly list price before discounts, add-ons and taxes, from the published price model of each plan.
Quick answers
- How much does CoAd (CoAdvantage) cost?
- Payroll plans start at $55 per month plus $5 per employee (Base) and $85 plus $6 (Pro), billed monthly. PEO and Custom are quote-only.Based on Price transparency: Partly published1
- Is there a contract?
- Not on the payroll plans: Base and Pro are month-to-month with no cancellation fees, and plans carry a 30-day money-back guarantee. Custom may involve a minimum term, and CoAd says PEO agreements are typically annual: get the PEO term and exit fee in writing.Based on Contract term: Monthly1
- Does CoAd charge setup fees?
- No. The pricing page says no setup fees on platform plans.Based on Implementation fee: None1
- Does CoAd include workers' comp?
- In its PEO, yes: workers’ compensation is included in the PEO relationship. On the Base and Pro payroll plans, workers’ compensation insurance is an add-on.Based on Workers' compensation: Yes2
Coverage of core PEO services capabilities
Each core capability we evaluate in PEO Services, checked against CoAdvantage’s own documentation. “Not verified yet” means we have not confirmed it either way, not that it is missing.
9 verified of 10 core capabilities
Specifications
Fit
- Industry focus
- Auto repair, Construction, Restaurants, Professional services, HVAC, Special trades, Healthcare, Beauty & salon, Hospitality, Retail6
Where it ranks
- #9 of 24 scoredPEO Services
- #1 of 6 scoredPEO Services for Construction
- #7 of 9 scoredPEO Services for Healthcare
- #2 of 5 scoredPEO Services for Hospitality
- #2 of 20 scoredPEO Services for Mid-Sized Companies
- #3 of 7 scoredPEO Services for Restaurants
- #4 of 5 scoredPEO Services for Retail
- #3 of 23 scoredPEO Services for Small Business
- #6 of 8 scoredPEO Services in Texas
CoAdvantage alternatives
Abel HR80% similar
Axcet HR Solutions80% similar
DecisionHR80% similar
Emplicity80% similar
Engage PEO80% similar
ExtensisHR80% similar
Compare CoAdvantage
Implementation and support
About CoAd (CoAdvantage and PrimePay)
Official profiles
Frequently asked questions
Is CoAdvantage legit?
Yes. CoAdvantage launched in 1997 and is headquartered in Bradenton, Florida, US; today CoAd unites it with PrimePay. Its PEO entity has been on the IRS list of certified PEOs since July 1, 2026 (CoAdvantage Resources 85, LLC), and it is not on ESAC's list of accredited PEOs.
Is CoAdvantage a certified PEO?
Yes. CoAdvantage Resources 85, LLC has been on the IRS list of certified PEOs since July 1, 2026.
Is CoAd a PEO?
Yes. CoAd's top tiers offer either a named advisor (Custom) or a co-employment PEO, both quoted on request.
What is CoAdvantage used for?
CoAdvantage is a PEO services product built for small businesses and mid-market companies. Its modules include PEO, Payroll, HCM, HR Compliance, and 5 more.
What are the best alternatives to CoAdvantage?
In our PEO services ranking, the highest-scored products other than CoAdvantage are Justworks, G&A Partners, and TriNet. Compared side by side, by reason to switch: CoAdvantage alternatives.
Which is better, CoAdvantage or ADP TotalSource?
Our CoAdvantage vs ADP TotalSource comparison sets out when each one fits.
What are the pros and cons of CoAdvantage?
Strengths documented on the vendor’s own pages: public payroll plan pricing, unlimited runs and tax filing, and range from DIY to PEO. It is less suited to buyers who need published PEO pricing and Multi-state employers on Base, where extra states cost more.
What does CoAdvantage integrate with?
CoAdvantage says it has 43 integrations.
Does CoAdvantage have a mobile app?
Yes. CoAdvantage lists mobile apps: CoAdQuantum Mobile (iOS), CoAdQuantum Mobile (Android).
How this page was made
What it is built from
20 verified facts, each checked against the vendor's own pages or another primary source, most recently on Nov 13, 2026.
Method
Scored and compared with the LeadChange methodology, version 1.5. Read the methodology
Independent review
Passed our independent review on Oct 30, 2026. How we review
Hands-on testing
We have not tested CoAdvantage hands-on: this page uses public information only.
Who made it
The LeadChange Research Team, following a written research process. No named expert has reviewed this page. About us
Independence and errors
Who pays us never changes a score or a rank. If something here is wrong, tell us and we correct it publicly. Request a correction
Compare CoAdvantage pricing for your team
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CoAdvantageLeadChange Score 5.8
Sources
The 9 pages this page's facts come from. The date beside each is our last check of the facts taken from it (the oldest, when they differ). The numbers beside the figures above link here.
Quotes from the sources
- CoAd coad.com/pricing“Base Software handles payroll. You make every decision. US phone support included. Starting at $55/mo + $5 per employee” “Software-led payroll with as much or as little support as you need, no setup fees!”
- CoAd coad.com/products/professional-employer-organization“CoAd primarily serves small and mid-sized businesses typically 5 to 500 employees.”
- CoAd coad.com/integrations“Integrations That Matter”
- CoAd coad.com“ProductsPEOPayrollHCMFeatures & Add-onsHR ComplianceEmployee BenefitsBenefits Administration” “101 Riverfront Blvd”
- CoAdvantage coad.com/products/risk-management
- CoAdvantage coad.com/industries“We tailor payroll, HR, and compliance support to the way your industry actually operates.”
- CoAdvantage Resources Inc apps.apple.com/us/app/coadquantum-mobile/id6654899979“CoAdQuantum Mobile is designed for employees to manage work essentials on the go. Access pay details, review PTO, update pay preferences, and stay informed with company news”
- CoAd coad.com/about“1997CoAdvantage launches to support growing businesses with HR and payroll solutions”
- Internal Revenue Service irs.gov/pub/irs-sbse/active-cpeos.pdf“CoAdvantage Resources 85, LLC 101 Riverfront Blvd Suite 300 BRADENT ON FL 34205 US 7/1/2026”