CoAdvantage Review
by CoAd (CoAdvantage and PrimePay)
CoAd, which unites CoAdvantage and PrimePay, sells DIY payroll plans from $55 per month plus $5 per employee and quote-based PEO services for small businesses.
Best for
- Small businesses wanting public monthly payroll pricing with a path to PEO
- Teams who want an on-demand HR advisor in a payroll plan
- Employers who want month-to-month billing with a 30-day money-back guarantee
Not ideal for
- Buyers who need published PEO pricing
- Multi-state employers on Base, where extra states cost more
Quick answers
- How much does CoAd (CoAdvantage) cost?
- Payroll plans start at $55 per month plus $5 per employee (Base) and $85 plus $6 (Pro), billed monthly. PEO and Custom are quote-only.Based on Price transparency: Partly published
- Is there a contract?
- Platform plan prices are per month billed monthly with a 30-day money-back guarantee. PEO contract terms are not published.Based on Contract term: Monthly
- Does CoAd charge setup fees?
- No. The pricing page says no setup fees on platform plans.Based on Implementation fee: None
- Does CoAd include workers' comp?
- Not in the payroll plans. Workers' compensation insurance is listed as an add-on on Base and Pro.Based on Workers' comp included: No
- Is CoAd a PEO?
- Yes. CoAd offers a PEO with a named HR advisor and a co-employer relationship, quoted on request.Based on Co-employment arrangement: Yes
Specifications
Our verdict
CoAd, which unites CoAdvantage and PrimePay, publishes DIY payroll plans at $55 plus $5 per employee (Base) and $85 plus $6 (Pro), billed monthly, while its PEO is quote-only. The trade-off is that PEO pricing is not public and several services are paid add-ons.
Strengths
Public payroll plan pricing
Base is $55 plus $5 per employee and Pro is $85 plus $6, billed monthly with no setup fees.
Evidence: Contract term: Monthly
Unlimited runs and tax filing
Base includes unlimited payroll runs and federal plus single-state payroll tax filing, with multi-state filing in Pro.
Evidence: Unlimited payroll runs: Yes
Range from DIY to PEO
CoAd offers DIY payroll, an expert-assist tier with an HR advisor, Custom packages and a co-employment PEO with a named advisor.
30-day money-back guarantee
All platform plans include a 30-day money-back guarantee and monthly billing.
Evidence: Contract term: Monthly
Weaknesses
PEO pricing is quote-only
Published prices cover the Base and Pro payroll plans; the PEO and Custom plans are 'Talk to us'.
Evidence: Price transparency: Partly published
Several services cost extra
Next day direct deposit, W-2s, workers' comp and dedicated support are add-ons, and extra states cost $7.50 each up to 4 on Base.
Price at a glance
Starting base fee
Starting price per employee
Pricing model
Price transparency
Contract term
CoAdvantage alternatives
Justworks63% similar
Paychex PEO40% similar
Vensure Employer Solutions40% similar
ADP TotalSource32% similar
TriNet28% similar
Remote22% similar
Where it ranks
- #6 of 8PEO Services
Implementation and support
- Implementation fee
- None
- Support channels
- Phone, chat
About CoAd (CoAdvantage and PrimePay)
- Founded
- 1997
- Headquarters
- Bradenton, Florida, US
Official profiles
Changelog
First published.
Data sources
Every value on this page links to its source below. Primary sources are the vendor's or authority's own pages.
- CoAd (CoAdvantage and PrimePay) pricing page · primary source, checked Oct 6, 2026
- CoAd (CoAdvantage and PrimePay) website · primary source, checked Oct 5, 2026
- apps.apple.com/us/app/coadquantum-mobile/id6654899979 · primary source, checked Oct 6, 2026
- CoAd (CoAdvantage and PrimePay) website: About us · primary source, checked Oct 6, 2026