CoAdvantage Review
by CoAd (CoAdvantage and PrimePay)
CoAd, which unites CoAdvantage and PrimePay, sells DIY payroll plans from $55 per month plus $5 per employee and quote-based PEO services for small businesses.
- Company size
- Small businesses, mid-market companies
- Pricing model
- Base fee + per employee
- Integrations
- 43
Best for
- Small businesses wanting public monthly payroll pricing with a path to PEO
- Teams who want an on-demand HR advisor in a payroll plan
- Employers who want month-to-month billing with a 30-day money-back guarantee
Not ideal for
- Buyers who need published PEO pricing
- Multi-state employers on Base, where extra states cost more
How we evaluated CoAdvantage
This review rests on 18 facts checked against CoAdvantage’s official pricing pages and documentation, most recently on . We did not test the product hands-on: the score and the pros and cons use only those verified facts, as our methodology explains, and third-party ratings are quoted, never scored.
Our verdict
CoAd, which unites CoAdvantage and PrimePay, publishes DIY payroll plans at $55 plus $5 per employee (Base) and $85 plus $6 (Pro), billed monthly, while its PEO is quote-only. The trade-off is that PEO pricing is not public and several services are paid add-ons.
Strengths
Public payroll plan pricing
Base is $55 plus $5 per employee and Pro is $85 plus $6, billed monthly with no setup fees.
Evidence: Contract term: Monthly
Unlimited runs and tax filing
Base includes unlimited payroll runs and federal plus single-state payroll tax filing, with multi-state filing in Pro.
Evidence: Unlimited payroll runs: Yes
Range from DIY to PEO
CoAd offers DIY payroll, an expert-assist tier with an HR advisor, Custom packages and a co-employment PEO with a named advisor.
Evidence: Modules: PEO, Payroll, HCM, HR Compliance, Employee Benefits, Benefits Administration, Risk Management, Time & Attendance, Talent Acquisition
30-day money-back guarantee
All platform plans include a 30-day money-back guarantee and monthly billing.
Evidence: Contract term: Monthly
Weaknesses
PEO pricing is quote-only
Published prices cover the Base and Pro payroll plans; the PEO and Custom plans are 'Talk to us'.
Evidence: Price transparency: Partly published
Several services cost extra
Next day direct deposit, W-2s, workers' comp and dedicated support are add-ons, and extra states cost $7.50 each up to 4 on Base.
Evidence: Extra costs: Additional states for payroll tax filing: $7.50, up to 4 states (Base; unit as published), Add-ons listed without published prices: next day direct deposit, electronic W-2s, printed W-2s and 1099, managed payroll, dedicated support, priority support, Add-ons listed without published prices: course catalog, additional courses, digital and physical labor law posters, applicant tracking system, cyber insurance, Workers' compensation insurance is an add-on on Base and Pro
Price at a glance
Starting base fee
$55/mo
Starting price per employee
$5/employee/mo
Pricing model
Base fee + per employee
Price transparency
Partly published
Contract term
Monthly
CoAdvantage cost at 10 to 100 employees
- Base$55/mo base + $5/employee/mo
- Pro$85/mo base + $6/employee/mo
| Employees | Base | Pro |
|---|---|---|
| 10 | $105/mo | $145/mo |
| 25 | $180/mo | $235/mo |
| 50 | $305/mo | $385/mo |
| 100 | $555/mo | $685/mo |
Monthly list price before discounts, add-ons and taxes, from the published price model of each plan.
Quick answers
- How much does CoAd (CoAdvantage) cost?
- Payroll plans start at $55 per month plus $5 per employee (Base) and $85 plus $6 (Pro), billed monthly. PEO and Custom are quote-only.Based on Price transparency: Partly published
- Is there a contract?
- Platform plan prices are per month billed monthly with a 30-day money-back guarantee. PEO contract terms are not published.Based on Contract term: Monthly
- Does CoAd charge setup fees?
- No. The pricing page says no setup fees on platform plans.Based on Implementation fee: None
- Does CoAd include workers' comp?
- Not in the payroll plans. Workers' compensation insurance is listed as an add-on on Base and Pro.Based on Workers' comp included: No
Coverage of core PEO services capabilities
Each core capability we evaluate in PEO Services, checked against CoAdvantage’s own documentation. “Not verified yet” means we have not confirmed it either way, not that it is missing.
9 verified of 10 core capabilities
PEO Services
- Co-employment arrangement
- Payroll and tax filing
- Group benefits access
- Workers' compensation
- HR advisory support
- Compliance support
- Risk and safety services
- HR and payroll technology
- Reporting
- Exit and transition support · not verified yet
Specifications
Fit
- Industry focus
- Auto repair, Construction, Restaurants, Professional services, HVAC, Special trades, Healthcare, Beauty & salon, Hospitality, Retail
Product
- Modules
- PEO, Payroll, HCM, HR Compliance, Employee Benefits, Benefits Administration, Risk Management, Time & Attendance, Talent Acquisition
- Mobile apps
- CoAdQuantum Mobile (iOS), CoAdQuantum Mobile (Android)
Where it ranks
- #8 of 24 scoredPEO Services
- #1 of 6 scoredPEO Services for Construction
- #5 of 9 scoredPEO Services for Healthcare
- #2 of 5 scoredPEO Services for Hospitality
- #1 of 20 scoredPEO Services for Mid-Sized Companies
- #2 of 7 scoredPEO Services for Restaurants
- #4 of 5 scoredPEO Services for Retail
- #2 of 23 scoredPEO Services for Small Business
- #4 of 8 scoredPEO Services in Texas
CoAdvantage alternatives
- ExtensisHR80% similar
Compare CoAdvantage
Implementation and support
- Implementation fee
- None
- Support channels
- Phone, chat
About CoAd (CoAdvantage and PrimePay)
- Founded
- 1997
- Headquarters
- Bradenton, Florida, US
Official profiles
Frequently asked questions
Is CoAdvantage legit?
CoAdvantage is sold by CoAd (CoAdvantage and PrimePay), which was founded in 1997 and is headquartered in Bradenton, Florida, US.
Is CoAd a PEO?
Yes. CoAd offers a PEO with a named HR advisor and a co-employer relationship, quoted on request.
What is CoAdvantage used for?
CoAdvantage is a PEO services product built for small businesses and mid-market companies. Its modules include PEO, Payroll, HCM, HR Compliance, and 5 more.
What are the best alternatives to CoAdvantage?
In our PEO services ranking, the highest-scored products other than CoAdvantage are Justworks, TriNet, and PrestigePEO. Compared side by side, by reason to switch: CoAdvantage alternatives.
Which is better, CoAdvantage or ADP TotalSource?
It depends on the team. Choose CoAdvantage if: you want a published starting price: $55 a month plus $5 per employee. Choose ADP TotalSource if: you want workers' compensation and risk programs included. The full comparison: CoAdvantage vs ADP TotalSource.
What are the pros and cons of CoAdvantage?
Strengths documented on the vendor’s own pages: public payroll plan pricing, unlimited runs and tax filing, and range from DIY to PEO. It is less suited to buyers who need published PEO pricing and Multi-state employers on Base, where extra states cost more.
What does CoAdvantage integrate with?
CoAdvantage lists 43 integrations.
Does CoAdvantage have a mobile app?
Yes. CoAdvantage lists mobile apps: CoAdQuantum Mobile (iOS), CoAdQuantum Mobile (Android).
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